Own footage

From shooting some of my own footage, I discovered a few elements I want to include as well as things to improve. 

Liked:

-use of filter and colouring

-messages

-text appearing across screen

-extensive shot types 

Improve:

-include match cuts

-have either subject or camera moving in every shot

Audience research - audience profile

 Audience profile:

-My ideal audience member would be a 16-25 year old style-conscious individual interested in pop culture and pop music. 

-Their favourite artists may include Taylor Swift, Olivia Rodrigo, Gracie Abrams, Sabrina Carpenter, Chappell Roan, Phoebe Bridgers, Beabadoobee, Clairo and Role Model.

-They would enjoy attending concerts, participating in fandom culture, watching music videos, buying vinyl and merch, and interacting with other fans

-They would enjoy music videos such as Deja Vu by Olivia Rodrigo, Snow Angel by Renee Rapp and Late Night Talking by Harry Styles

Mood board:

Industrial context

Timeline of music videos: 

Major record labels:

-Universal Music Group

-Sony Music Entertainment

-Warner Music Group

-Atlantic Records

-Def jam Recordings

-Republic Recordings

-Interscope Records

-RCA Records

-Capitol Records

How audiences access music videos:

Generic research - music videos

This video has a similar vibe to what I want to capture, especially with how the relationship was portrayed. I liked the use of messages as part of the storyline/ reflecting lyrics

I thought this video had some great intertextuality at the start, and was well paced.

This video has very good camerawork, and makes use of techniques such as panning.

The editing at around 2 minutes is really interesting, especially what it does to the look of the video's dimension and background/foreground.

Really well edited and good use of screens within screens.

I really like the concept of having shots inside a photo booth and think its something I will try and include.

This video reflected the lyrics as a narrative particularly well.

NEA brief first response

 

   PROS:                                                                             CONS:

   -room for creative freedom                                            -could be hard to make it interesting/ paced right

   -relevant to future career                                                -more time consuming              

   -develop technical skills further                         

PROS:                                                                                 CONS:

-using previously learnt skills                                             -less room for creative freedom

-may be easier                                                                     -less relevant to future career

CHOSEN MUSIC VIDEO SONG: