Audience research - audience profile

 Audience profile:

-My ideal audience member would be a 16-25 year old style-conscious individual interested in pop culture and pop music. 

-Their favourite artists may include Taylor Swift, Olivia Rodrigo, Gracie Abrams, Sabrina Carpenter, Chappell Roan, Phoebe Bridgers, Beabadoobee, Clairo and Role Model.

-They would enjoy attending concerts, participating in fandom culture, watching music videos, buying vinyl and merch, and interacting with other fans

-They would enjoy music videos such as Deja Vu by Olivia Rodrigo, Snow Angel by Renee Rapp and Late Night Talking by Harry Styles

Mood board:

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