Music video case study - Deja Vu Olivia Rodrigo

 



By analysing this video, I have discovered some ideas and conventions I would like to incorporate into my own. These include:
-shots taken through a mirror, as audiences almost feel like they are watching the artist from their own perspective and it can be a good way to convey emotions and facial expressions
-screens within screens and elements of voyeurism, especially having the artist watch themselves on screen as this has elements of postmodernism and creates a hyperreality
-intertextual references with posters or images as part of the mise-en-scene
-build up to one big intense, emotional scene which in which the visuals reflect the music and lyrics
-cyclical structure with final shots mirroring the opening sequence
-links to artist page at the end to create digital convergence with website and video 









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