Pitch presentation

 

Storyboard

 -I have used a combination of my own footage, stills from other music videos and basic drawings to construct a storyboard for my video

-The storyboard is line by line and includes descriptions of the shot types, mise-en-scene, and action taking place in each shot

-It also includes editing techniques between each shot such as match cuts

-This will help me when filming my video, as I will be able to refer to this storyboard to know exactly which footage I need to capture

Making the bed practice footage

 

-I have shot some practice footage to my song, and received feedback from my focus group which I will be sure to incorporate into my video

-Members of my focus group liked the lighting, colour palette and natural mise-en-scene within the video. However, they suggested I include some more match cuts and shot types as well as a variety of locations, which I will be sure to add in to my whole video

-My practice footage has also helped me in constructing my storyboard plan for the video

Music video case study - Snow Angel Renee Rapp

By analysing this video, I have discovered some ideas and conventions I would like to incorporate into my own. These include:

-the shot types and sequencing used in the beginning of the video, where the artist is seen waking up and walking around a room

-similar but not identical lighting throughout, as it makes the video more visually cohesive

-build up to a dramatic performance scene which conveys lots of emotion, specifically of the artist themselves lip syncing to emphasise lyrics

-use of white sheets as props/mise-en-scene, although mine will be used to convey the concept of 'making the bed' so will be used in a slightly different way

-cyclical structure of same shot types and artist body language at the beginning and end of video

-links to artist page at the end to create digital convergence between the video and website 

 

Music video case study - Late Night Talking Harry Styles

 

By analysing this video, I have discovered some ideas and conventions I would like to incorporate into my own. These include:

-the use of mise-en-scene to create a natural bedroom setting, for example the artist wearing pyjamas in certain shots and the use of bedding

-voyeuristic shots of the artist in bed in the middle of a room being watched by others, also a good way to include different social groups within the video

-big scene near the end with pillows and duvets being thrown around, although instead of a pillow fight mine would be more solo and emotional shots of the artist

-cyclical structure of final scenes ending up in the same place as opening sequence

-links to artist page at the end to create digital convergence between the video and website 

Music video case study - Deja Vu Olivia Rodrigo

 

By analysing this video, I have discovered some ideas and conventions I would like to incorporate into my own. These include:

-shots taken through a mirror, as audiences almost feel like they are watching the artist from their own perspective and it can be a good way to convey emotions and facial expressions

-screens within screens and elements of voyeurism, especially having the artist watch themselves on screen as this has elements of postmodernism and creates a hyperreality

-intertextual references with posters or images as part of the mise-en-scene

-build up to one big intense, emotional scene which in which the visuals reflect the music and lyrics

-cyclical structure with final shots mirroring the opening sequence

-links to artist page at the end to create digital convergence with website and video 

Website case study - Chappell Roan

 Chappell Roan Website

homepage:

music: 

videos:

gallery:

tour:

charity:

store:

subscribe:

Aspects I would like to use:

-the 'gallery' feature to include images of artist

-the charity feature for some kind of collab (could be with a brand)

-overall aesthetic/ design elements

Website case study - Sabrina Carpenter

 Sabrina Carpenter website 

  'table of contents':

homepage with lots of interactional elements, hidden easter eggs and links to socials:

music:

videos:

tour:

shop:

sign up:

Aspects I would like to use:

-table of contents layout

-intertextual references/ easter eggs of artists music 

-cross media convergence, very consistent branding across entire site with artists star persona